Run Better Website Strategy Workshops
With Your Clients
Stop guessing what your client needs—and learn how to lead a strategy conversation that gives you a clear direction for the website.
Live Workshop — September 29 at 6 PM CET
You know you should be doing more strategy before jumping into design.
But what does that actually look like?
What do you ask?
How do you get your client to talk about the things that actually matter?
And once they give you all those answers… how do you turn them into decisions about the website?
That’s exactly what we’re covering in this practical, hands-on workshop.
In this 90-minute workshop, I'll show you how to:
Lead a focused strategy conversation without turning it into a three-hour interrogation.
Ask better questions that uncover your client's goals, audience, offers, objections, and what the website actually needs to accomplish.
Translate strategy into design decisions.
Because collecting a bunch of client answers isn't strategy if you don't know what to do with them.
Create a clear direction before you start designing.
So you're not staring at a blank Figma file wondering where to begin.
This is for you if…
You want to bring more strategy into your web design process but aren't sure where to start.
Your client questionnaires tend to produce a lot of information but not necessarily useful direction.
You find yourself asking clients what they want rather than helping them figure out what they actually need.
You want to feel more confident leading strategy conversations.
You'd like to create websites based on business goals and user needs—not just aesthetics.
You want a repeatable process you can use with your next website client.
What we'll cover
01 — Before the workshop
What you need to know before you sit down with your client—and what you don't need to spend hours researching beforehand.
02 — Setting up the conversation
How to structure the workshop so it feels like a strategic conversation rather than an awkward list of questions.
03 — Asking the Right Questions
Learn which questions to ask to understand your client's goals, audience, offers, objections, and purpose of the website.
04 — Turning answers into strategy
I'll show you how to take what your client tells you and turn it into actual website decisions around content, hierarchy, pages, messaging, calls to action, and user experience.
05 — Creating your website direction
How to take everything you've uncovered and turn it into a clear strategic direction you can use when you start designing.
You´ll also get:
The Website Strategy Workshop Framework
A repeatable framework you can use to run your own client workshops.
Client-facing strategy questions
So you aren't starting from a blank page every time.
Workshop notes/template
A place to capture the important information and turn it into actionable decisions.
The workshop recording
Come live or watch the replay when it suits you.
You don't need another giant web design course.
You need a process you can actually use.
This workshop isn't about spending six weeks becoming a "strategic web designer."
It's about learning how to have a better conversation with your client before you start designing.
Because the goal isn't to collect more information.
The goal is to understand what the website needs to do—and why.
Live Workshop — September 29 at 6 PM CET
Ready to make website strategy
part of your process?
Join the Website Strategy Workshop
$47
Join me live for 90 minutes, get the workshop templates, and lifetime access to the recording.